A Taste of Singapore
From a coffeeshop stall in 1956 to its 90 outlets island-wide. Here's the story of how Old Chang Kee came to be
photo old chang kee
The Old Chang Kee that we know of today has come a long way since its humble beginnings as a small stall in a coffee shop on Mackenzie Road. Easily recognisable by the yellow sign board with its signature curry puff on it, the brand is synonymous with Singapore and holds a soft spot in our hearts. Just imagine biting into the signature Curry ‘O, all warm and painstakingly prepared with curried potatoes, bite-sized chicken chunks and the delicate touches of herbs and spices. To Singaporeans, that familiar texture and flavour of the Curry ‘O has been well-preserved and consistently maintained over the last 62 years and is every bit of the Singapore identity.
In a country where food is a daily conversation topic, the brand is well-represented with outlets strategically placed in each corner of our little island – you will find an outlet in shopping malls, airports, petrol kiosks, hotels and even on the ground level of MRT stations. Even if you were to leave on a jet plane, the outlet is never beyond an arm’s length with its reach extending to near and faraway countries in Malaysia, Indonesia, Australia and the United Kingdom.
Read about the brand story in November-January issue of little.